Posts Tagged ‘Marketing’

Effective Management OF Social Media Marketing For Small Business

April 5th, 2010

If you own a small business, you know, or should know, the importance of social media to market your business – effective management of social media marketing is an inexpensive way to promote your product and gain new customers. Social media for small business can take time and effort, but at little or no cost to the small business and there are several ways to succeed with your effective management of your social media marketing.

You already know your product, now you need to understand your customer – what is he/she looking for, where are they looking online already, research your competitors, make your customers find you – that’s effective management of social media marketing.

You may want to create a ‘fan’ page on Facebook (or now a ‘like’ page) where you can build potential new customers based on the content you post – if people like your updates, they will ‘like’ your page, great social media marketing, and free! You can create a Twitter account, link it to Facebook, and post about your business, product, and create a following that will see your tweets. You can link your Facebook and Twitter so your management of social media marketing for small business is effectively linked and shortens your time spent on both. Create a blog, which can also link to Facebook, Twitter and many other sites, talk about your product, but don’t do a hard sell, make it informative, just like you would with Facebook and Twitter, and share responses to your product, customer reviews, and always have a LinkedIn account where you can obtain reviews and feedback.

Don’t do the hard sell when managing social media marketing, always make it personable, offer advice, insight, information, coupons (very popular) and links to related sites that will have a back link to you without it being noticeable, it’s all about content, not the sale. And always encourage everyone else you engage with with social media marketing to offer their feedback too. It creates that ‘relationship’ which is what the SOCIAL in social media marketing is all about!

James Hickey

Master Business Consultant

4 Internet Marketing Business Plans – How To Use The Internet To Market Your Business

April 4th, 2010

Are You looking for an internet marketing business plan? No matter how you want to run your business, the number one most important thing that you need to get handled when developing an internet marketing business plan is how you are going to drive traffic or visitors to you site. This article will reveal to you the 4 most fundamental ways of driving traffic to your website, this is the true internet marketing business plan for you to follow so please continue reading on. As by the end of this article you will be clear of what you need to do in terms of applying and developing your own internet marketing business plan. Below at the last paragraph I will reveal to you a full system to be success in your internet marketing business. Article Marketing When marketing your business or any business for that matter, you would want to see if it’s profitable or not at the start, you would want to see whether your business or website would convert into sales and profits.

The reason why Article marketing is the No. 1 internet marketing business plan is because it one of the most popular way to drive traffic to your business without costing you any money. Article marketing is a free way to get more people to your website. Pay Per Click Pay Per Click Or PPC is a paid traffic system where you pay various websites or search engines to put your website link on their page. The most commonly used PPC programs is Google AdWords, where you pay for the amount of clicks that goes to your website. When you do a search on Google you will notice that there are the normal search results that you get, but then there are also the sponsored adds listed on the right hand side or above the organic search results.

Email Marketing Email marketing is a method internet marketers use to convert leads into sales, this means that with email marketing you need to system to tarp the leads or visitors into sales. This can often come in the form of adding an op-in form on your web-page, this prompt the visitors to your web-page to provide their contact details such as an email for you to further contact that visitor and eventually convert that visitor into a sale. For this type of internet marketing business plan need to either bring visitors to your web-page where you provide a web-form for them to fill in, or you can purchase email lists from other people. Search Engine Optimization The last internet marketing business plan I’m talking about is “Search Engine Optimization” or SEO which the process of making your website appear on top of search engines such as Google, Yahoo or Bing every time someone types in a particular type of phrase. For instance if people type, “real estate agents” into Google, it is most desirable if your website appear on top of the list of websites on the Google search results page. To be able to place your website on top of everybody else it can involve many factors such as on page optimization for the right keywords, and then there are also different variable involved such as the level of competition and how many backlinks.