Archive for March, 2010

If Writing Quality is Important to Your Business – Use Clear Writer

March 22nd, 2010

If writing quality is important to your business,then you must spend a minute to learn about Clear Writer.If you are frustrated about the quality of writing in your organization, you are not alone — the Wall Street Journal reported that 80 percent of 443 companies surveyed cited poor writing as their biggest skill problem. Clear Writer is the solution. It is like putting a writing instructor and editor into your PC.

Clear Writer includes online training, online writing tools, and online mentoring and Clear Writer can be supplemented with instructor-led workshops. Clear Writer teaches skills to dramatically improve the impact, clarity, and quality of business writing as well as the process. Whether on paper or online, your writing product and process will become:

Faster. Clear Writer reduces the time you spend writing faster drafting, fewer time-consuming rewrites and the time your audience spends reading.
Easier. Clear Writer helps you through every stage of the writing process with techniques that are memorable and easy to use.Better. Clear Writer enables writers at all levels to dramatically increase their productivity and consistency.

Clear Writer’s suite of writing tools and resources reinforces the training and helps learners write better as they work. Clear Edits, for example, is a Microsoft? Word plug-in that applies powerful editing techniques, suggesting improvements in clarity and readability in a fraction of the time it takes to edit a document unassisted.
We are not the only ones excited about Clear Writer–Clear Writer received Guide’s prestigious Editor’s Choice Award in fall 2001 receiving higher marks than courses from Harvard Business School and others. Universities such as American University have used Clear Writer to improve their student is writing, as are leading global organizations such as the United Nations.

A single annual subscription to Clear Writer is only $99. We also offer discounts for multi-seat licenses. Please visit Clear Writer website to learn more or to purchase, or phone us at 202.775.2183.

The Recession Busting Route to Growth

March 21st, 2010

The doom and gloom media coverage from the last eight months has been enough to put off any business owner looking to expand their operation in the current climate. However, if we look at industries that are not particularly linked to property and the related financial markets, there is one industry that manages to beat the ‘crunch’.

As a measure of some good news – the franchising industry grew a massive 15% (more than five times than the UK economy) in 2007, and is estimated to be worth a staggering £12.4billion*.

The business model tends to thrive in a tough climate, which is proven in the phenomenal growth. If bigger companies are looking to make more of their staff redundant – this is all good news for franchisors who are seeking motivated, committed and hardworking franchisees for their networks.

Choosing to grow via franchising presents a considerably lower risk to the franchisor (business owner) and less capital investment. It also provides the opportunity to have a network of franchisees who have a serious stake in making the business work and are motivated to grow the brand. Loyal employees are great, however on a purely financial scale, they are an overhead and if they leave, this represents a risk to the business owner in the loss of intellectual property as well as the cost for recruiting, training and replacing the value lost. By expanding via franchising, the business owner reduces direct overheads, but can grow exponentially and generate more revenue in the long run.